How We Got to Where We Are Today

SEO is always evolving. Every day, we come up with new ways to improve our search engine rankings and provide the best possible experience for our users. In order to fully understand where SEO is today, we need to take a look at its history. We will explore the early days of SEO, how it has evolved over time, and where we see it headed in the future.

The first thing to understand about the history of SEO is that it didn’t start with Google. In fact, the first search engine was created in 1990, long before Google was even a thing. The original search engine was called Archie and it only indexed FTP files. From there, other search engines like Gopher and WAIS were created.

It wasn’t until 1993 that the first web crawler was born. This crawler, called World Wide Web Wanderer, was created by Matthew Gray to measure the size of the internet.


In 1994, two more major players entered the scene: Yahoo! and AltaVista. These were both commercial search engines that quickly gained popularity. It was around this time that SEO began to take shape. Early SEO tactics included things like keyword stuffing and Meta tag manipulation.

The first Google search engine was launched in 1996. At first, it was incredibly basic. It wasn’t until 1998 that Google began to gain serious traction, thanks to its PageRank algorithm. This algorithm changed the game by ranking pages based on links instead of keywords.

From there, SEO has continued to evolve. New ranking factors have been introduced, new algorithms have been created, and new technologies have emerged (like voice search). As we move into the future, it’s clear that SEO will only become more complex and important. We can’t wait to see what the next few years have in store for us!